Introduction

A rebrand is more than just changing a logo or picking a new color palette. For me, it is about looking at the identity as a whole and figuring out what can be improved, changed or completely rebuilt.

This rebranding started with the idea of creating something that feels more like me as a designer. Something simple, recognizable and flexible, but still with enough character to work across different projects and platforms.

The goal isn't to change everything just for the sake of changing it. It's about finding what works, removing what doesn't and building an identity that feels right.

The starting point

1. Finding the direction
   The first step was figuring out what I wanted the new identity to represent. I explored different ideas, styles, shapes and visual directions before narrowing everything down.

2. Building the visual identity
   From the logo and typography to the colors, grids and graphic elements, I'm slowly putting the different pieces together. Each part is being developed to work as part of one consistent system.

Rebranding in progress

The identity is still evolving. Some ideas have already changed completely, while others have stayed from the very beginning.

For me, that's part of the process. A rebrand doesn't have to be perfect from the start. It's about experimenting, making decisions and seeing where the visual direction takes you.

The process

1. Exploration
   Trying different directions and finding what feels right.

2. Refinement
   Taking the ideas that work and developing them into something more consistent and usable.

Conclusion

This rebranding is still a work in progress, but the new direction is starting to come together.

There is still a lot to explore, change and build, but that's what makes the process interesting.

More to come.